OUR MISSION
At CODA:GENE, our mission is to make the invisible visible and
the subconscious conscious.
We believe that unlocking your true potential starts with decoding and resetting the behavioural patterns that hold you back. Our approach is rooted in a deep understanding of genetics, epigenetics, and psychology, revealing how inherited traits influence your current behaviour, emotions, and outcomes.
By examining your unique genetic blueprint, we guide you in understanding the mechanics of your personal “operating system” — the internal framework that drives your behaviours, reactions, interpretations, and decisions. We explore often-overlooked questions that uncover valuable insights, leading to meaningful personal growth.
We aim to empower and equip our clients with practical tools to approach challenges with clarity and confidence. Through a blend of education, inspiration, and the cultivation of lifelong healthy habits, we help you discover and fulfil your true potential and hidden talents.
OUR PHILOSOPHY
At CODA:GENE, we believe that lasting well-being starts with mental health. Rather than only working on the symptoms of stress, our approach focuses on revealing and rewiring the underlying patterns that hold you back. We help you by teaching how to take charge of your mental state so you can feel calmer, more confident, and in control of your future.
Our method brings together psychology, neuroscience, genetics, and spiritual practices. We understand that every journey is unique, so our evidence-based approach is tailored to meet both scientifically minded individuals and those who value a more holistic perspective.
By taking this 360-degree view of mental health, we equip clients with tools to restore balance and encourage self-healing — without over-reliance on medication or therapists.
IRENA TYSHYNA
FOUNDER
Award-Winning Psychogenetics & Cognitive Reprogramming specialist, speaker, consultant and coach.
With a lifelong passion for education, Irena’s journey began at the Ukrainian School of Arts, followed by a Master’s degree in Education (First-Class Honours). Irena advanced her expertise in Child Psychology and Childhood Studies in the UK, and in Mental Genetics at the Teutsch Institute of Mental Genetics in Russia.
In 2018, Irena founded CODA:GENE in London, now operating from two prestigious locations — Harley Street and Belgravia.
An award-winning educator, researcher, and transformational coach with over 25 years of experience in mental genetics, psychogenetics, and cognitive reprogramming. Her work bridges cutting-edge science with practical coaching, helping clients break free from inherited patterns and unlock their full potential.
A Life Dedicated to Transformation
Your genetic and psychogenetic blueprint holds the key to peak performance and lasting well-being.
Irena has worked with c-suite executives, athletes, high performers, parents, and young adults. She has developed the coaching and technique to guide them and give them the tools to rewrite inherited behavioural codes, strengthen mental resilience, and achieve sustainable success.
Irena’s perspective is enriched by her experience as a single parent, which shaped her belief in inclusive, adaptable, and family-focused transformation. She understands the complexities of modern life and helps clients navigate change with clarity, purpose, and confidence.
Educator & Innovator
Irena’s impact extends beyond coaching:
- Developed a CPD Educational Module for corporate learning cultures.
- Pioneered interactive webinars during the 2020 pandemic.
- Currently collaborating with the University of Oxford on Artificial Emotional Intelligence research in online education.
Values That Shape Every Client Experience
CLARITY
We provide clear, actionable insights into your mental well-being, along with a structured program to implement new techniques effectively.
EMPOWERMENT
We equip you with the tools to take control of your future and empower you to take full responsibility for your personal growth and success.
AUTHENTICITY
We base our work on real experiences and proven methods, not just academic theories. Our empathetic style helps us connect deeply with your personal life story.
SUFFERING IS OPTIONAL
